SEO & Strategy
Junior SEO Specialist
ONMEDIA
Remote | 02/2026 to Present
After 8+ years as a freelance SEO writer and editor, including long-term work with ONMEDIA and a stint covering automotive and tech for SlashGear, I stepped into my first in-house SEO role.
Here I'm building hands-on technical SEO experience across a range of disciplines: supporting audits, implementing schema markup, optimizing product pages for e-commerce, and working with local SEO. I'm also getting into GEO and AI search optimization, which is quickly becoming one of the more interesting corners of the industry.
It's where everything I know about content strategy meets the backend mechanics that make it all work.
Editorial
Content Lead
ONMEDIA
Remote | 2017 to Present
Since 2017, I've been part of the team at ONMEDIA, helping build SEO-driven content across several digital brands. Over the years, the role has grown from writing and editing into leading content strategy and execution.
Day to day, that means writing long-form blog posts, editing work from other writers & client content teams, shaping content briefs, and running keyword research. A lot of the pieces I've worked on have landed on Google's first page and brought in consistent, long-term traffic.
The through-line across all of it: content that's clear, helpful, and built to perform without sounding like it was written for an algorithm.
Automotive & Tech News Writer
SLASHGEAR
REMOTE | 06/2025 to 01/2026
I wrote for Slashgear, which is part of the Static Media family. If you know anything about Static, you know they don't mess around when it comes to editorial standards. The bar is high. Every piece needs to be tight, accurate, and move fast without sacrificing quality. It sharpened me as a writer, plain and simple.
My beat was automotive and tech, but I wasn't just writing tech stories and features or comparing engines. I got to write expert-level pieces that actually pulled from my background in fleet maintenance and management. So when I wrote about a new vehicle platform or emerging tech, I wasn't guessing. I knew what I was talking about because I'd been in the shops, worked the fleets, and understood the real-world mechanics behind the headlines.
It was the kind of role where you had to deliver clean copy fast, but you also had the space to bring genuine expertise to the table. I'm proud of the work I did there.
Freelance SEO Writer & Editor
Remote | 2017 to Present
Since 2017, I've written SEO content for a wide range of clients across industries including real estate, HR tech, SaaS, legal services, and more. Most of the work is ghostwritten, but the goal is always the same: content that's useful, readable, and built to rank.
Some results worth mentioning:
- An article on improving curb appeal hit #2 on Google in 2022
- A piece on part-time jobs for SDSU students climbed to #4, written for a student housing client
- A blog post on data visualization in HR ranked #3 for its target keyword
- Multiple articles written for DoNotPay landed on page one of Google
For research and optimization I rely on Surfer SEO and Frase.io, and I consistently hit 95%+ Surfer scores by weaving keywords in naturally rather than forcing them. The writing always comes first.
Supply Chain & Operations
Head of Inbound Logistics
Rhombus Concrete Limited
Nairobi | 02/2025 to 06/2025
- Managed inbound supply chain operations for raw materials including cement (32.5 & 42.5), ballast (5-20 & 6-10), and dust, ensuring consistent material availability for production.
- Coordinated a fleet of 11 TATA tippers (16 tons/trip), 3 semi-trailers (28 tons/trip), and 2 bulk cement carriers, overseeing 30+ drivers to optimize load scheduling and delivery efficiency.
- Maintained an 84% average trip completion rate despite challenging remote quarry access and poor road conditions causing frequent breakdowns.
- Identified and mitigated operational bottlenecks, reducing vehicle downtime and material stockouts by 50%.
- Implemented a real-time inventory tracking system with automated replenishment alerts for three batching plant silos, improving stock visibility and reducing supply chain disruptions.
Maintenance & Fleet Administrator
(Acting Fleet Manager)
Rhombus Concrete Limited
Nairobi | 02/2024 to 01/2025
- Coordinated compliance for a fleet of 90 vehicles (FUSO FJ, FUSO FO, SINOTRUK HOWO, SITRAK, SANY, MAN, MERCEDES) and other heavy machinery, achieving 100% adherence to regulatory and safety standards within 1 month.
- Optimized spare parts inventory and tracking, reducing unscheduled maintenance by a whooping 24% and cutting maintenance costs by 16% within the first 4 months.
- Assisted procurement efforts, negotiating with suppliers to reduce spare parts costs by 12% through favorable contract terms.
- Managed breakdown response and rescue operations by our technical team, cutting average vehicle downtime from 4 hours to 2 hours and improving fleet availability.
- Developed maintenance schedules and streamlined reporting systems to enhance fleet reliability and operational efficiency.
Procurement and Tendering Officer
Carrolton Trading Ltd, Commodity Handlers Ltd, Cresta Investments Ltd
Nairobi | 01/2023 to 12/2023
- Prepared, reviewed, and submitted tender documents for high-value bids across public and private sectors—ensuring 100% compliance with procurement regulations and timelines.
- Led tendering processes for major clients including KPLC, KEMSA, REREC, and KENGEN, helping secure contracts that drove a 27% boost in company revenue.
- Supported logistics operations by coordinating order fulfillment and last-mile delivery to ensure timely and cost-effective dispatches.
- Managed supplier relationships and negotiated favorable procurement terms, resulting in a 14% reduction in sourcing costs.
- Maintained up-to-date knowledge of PPADA guidelines and adapted procurement strategies to meet evolving compliance and market requirements.
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY (JKUAT)
BSc. Supply Chain Management (Transport & Logistics)
September 2017 to June 2022
