The editor who ships content that actually performs.
I help B2B tech and automotive brands build content operations that rank, convert, and hold up under editorial scrutiny. Nine years of writing, editing, and building the systems that make good content repeatable.
9
YEARS IN EDITORIAL90%+
SURFER SEO SCORESPg. 1
CONSISTENT RESULTSAI
CITED BY AI (VERIFIED BY AHREFS)WHAT I DO
Workflow Design
Building editorial systems that scale without quality slipping. Repeatable, documented, and actually used by the team.
Editorial Management
End-to-end content production: briefs, editing, rewriting, quality review, and final sign-off. I own the output, not just a piece of it.
SEO & Content Strategy
Keyword research, content briefs, and editorial direction built around what will actually rank, not just what sounds good in a meeting.
Expert Industry Writing
Firsthand authority on automotive, fleet management, and supply chain, from someone who has actually worked in the field.
WHO I WORK WITH
PRIMARY TRACK
B2B SaaS & tech companies
Content operations, editorial strategy, and SEO-driven production for companies building at scale.
SPECIALTY TRACK
Automotive & fleet brands
Expert editorial for mobility, fleet software, aftermarket, and EV companies who need real authority.
NOTABLE RESULTS
B2B SAAS · EDITORIAL OPS
Built and ran content operations for a multi-brand search marketing agency.
9 years · first-page rankings across 4 verticals · repeatable workflow from scratch
AUTOMOTIVE & TECH · STATIC MEDIA
Published 60+ articles under one of digital media's tighter editorial operations
Top debunk of the month · September 2025
FREELANCE · SEO CONTENT
Page-one rankings across real estate, HR tech, and legaltech clients
#2 real estate · #3 HR tech · multiple DoNotPay articles AI-cited
From Ghostwriter to Go-To Writer...and Beyond the Desk
I started writing in 2017, right around the time I began my Supply Chain Management degree at Jomo Kenyatta University of Agriculture and Technology. While my classmates were deep in procurement formulas, I was moonlighting as a content writer, cranking out short product reviews for Cambodian affiliate marketers. The pay wouldn't impress anyone, but my grammar got a serious workout.
By 2018, I had leveled up from simple product reviews to in-depth reviews on everything from running shoes and kitchen gadgets to musical instruments. Even boats. I also dipped into blog writing and copywriting across all sorts of industries: legal, logistics, lifestyle, travel, automotive. I've probably written about more topics than I've eaten hot meals.
Somewhere along the way, I got curious about how content actually reaches people. That's when SEO clicked for me. I started with the basics (on-page, off-page) and now I'm getting into the technical side, where things get nerdy in the best way.
Nine years in, I know how to read a brief, find the angle, and write something that feels native to a brand's voice. Whether that's a punchy blog post or an expert feature, the goal is always the same: content that's easy to find and even easier to enjoy.
My Other Life: Fleet Management, Logistics & Procurement
Writing wasn't my only classroom. I was also building hands-on experience managing fleets, coordinating logistics, and handling procurement for high-pressure businesses. That background gave me something most writers don't have: a real understanding of how operations actually work on the ground.
Today, that clarity, structure, and problem-solving mindset comes through in everything I write, especially for B2B, operations, and industry-specific audiences. I don't just write about these systems. I've run them.
